Cruize has maintained its format of having “No Jocks” over the years. This idea formed organically through the feedback received from listeners. They liked the idea of not having Radio Jocks who tended to be in love with the sound of their own voices and wasted precious time that could be set aside for more music.
Cruize Fm always had a passion for promoting Taranaki musicians, whether they resided in the province or were born and raised there and have since moved on. While the station was on the 105.2 Fm frequency it had over 300 various tracks on the playlist by Taranaki artists, some of which were recorded in the Cruize Fm studio.
Cruize Fm also ventured into bringing artists to New Plymouth and promoting their gigs. Super-talented artists such as Ash Grunwald, Mihirangi, Cornerstone Roots, Knights of the Dub Table, The Nomad, and Swamp Thing have been very successful and memorable events that helped make Taranaki a must-play destination for bands.